How to Win Bids and Influence Buyers


L37 Consulting understands that whether you are a business start-up, an SME or a multi-national making that first “cold call” to a prospective client or responding to Requests for Information (RFI), Pre-Qualification Questionnaires (PQQ), Requests for Proposal (RFP) and Invitations to Tender (ITT) it is essential to communicate your offering that meets the client’s requirements effectively in business today. Your communication, whether orally or in writing via traditional hard copy or electronic tendering systems, has to be effective to enable you to progress within the Buyer’s selection process and ultimately being awarded a contract to provide your products and / or services to the Buyer.

Across all sectors, whether private or public, Buyers within these organisations are constantly reviewing their expenditure and reaching out to the markets. Your business must be able to compete effectively in the market to gain the Buyers attention, interest and ultimately get the Buyer to take action and buy your company’s products or services.

L37 Consulting increases our client's chances of success in the procurement process and convert more of your organisation’s opportunities into contracts, whether it be via our highly successful training courses or our other services, by providing our client's with a unique insight into the world and views of the Buyer.


Your Key To Success

The key to winning new business, and keeping it, is to understand the Buyer and what they are looking for. By applying L37 Consulting’s buying knowledge to your sales we will address these issues for you. Some of the issues that our clients ask L37 Consulting to look at on a regular basis include:

  • How to develop new business by making “cold calls” to prospective clients.
    • Where are my proposals, bids or tenders falling short of the Buyer’s expectations?
    • What does the Buyer take into consideration when selecting a service / product provider?

Engaging L37 Consulting will give you an invaluable and unique insight into the mind of the Buyer. By ensuring that your communication with the prospective client’s Buyer is clear and targeted correctly  – as part of that initial “cold call” or the more formal written RFI, tenders / bids and proposals process -  L37 Consulting will put you in the best position to win the new business on offer.

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